Grow into new markets — without breaking your organisation.
We combine international market entry with leadership and team development. Two sides of the same growth.
The test runs on export4future.com, EP Consulting’s own assessment tool.
First customers abroad, but no capacity to serve them.
Managers stuck in sales.
A team that feels left behind.
Most export ventures don’t fail in the market. They fail inside the company.
Two founders, two sides of the same mountain
EP Consulting is Patrick Gerber and Evelyn Soidla. One of us builds your path into the market, the other makes sure your leaders and team can carry the growth. We work with the same client, at the same time, in the same rhythm.
Two different sides, one shared result
Patrick · yang
- Markets and sales
- Partners and customers
- MVP, pace, implementation
Shared result: growth the organisation can carry
Yang: markets
Patrick Gerber
Markets, sales, partners and time-critical projects.
- 20 years of international business development
- Worked with 250+ companies
- Dipl.-Ing., energy and CleanTech, interim management
The seed of the other side: cultural sensitivity and a feel for what the client really needs.
Yin: people
Evelyn Soidla
Leaders, teams, culture, change management and hidden dynamics.
- 25+ years as a trainer, coach and supervisor
- 1000+ hours of coaching and supervision
- ICF PCC, ESCÜ supervisor-coach (level 7), systemic team coaching, constellations
The seed of the other side: a systemic view of structure, roles and hierarchy.
45+ years of combined experience
250+ companies
1000+ hours of coaching and supervision
3 working languages: Estonian, English, German
Coaching and supervision follow the ICF Code of Ethics. Everything you share with us stays confidential.
Our approach: Growth in Balance
The words yin and yang first described the two slopes of one mountain: the shady side and the sunny side. As the sun moves, shade turns into light and light into shade. You can’t take one slope away without losing the mountain.
Growth works the same way. Market and people, strategy and culture are one system — and trouble starts when one side is built at the expense of the other.
Yang — the market side
- Direction and goals
- Structure and processes
- Implementation and pace
- Markets and sales
The outward force that turns an opportunity into results.
When growth tips the balance
Larry Greiner’s growth model shows when and why a company loses its balance. Companies grow through calm periods (evolution) broken by crises (revolution), and the solution to each phase creates the next crisis.
The phases swing almost exactly between yin and yang (our reading of the model). Creativity, delegation and collaboration bring freedom and involvement; direction and coordination bring order and control. Each solution takes its own side to the extreme and turns into its opposite.
Greiner’s growth phases alternate between yin and yang
Entering a new market speeds up growth and brings the next crisis sooner — often a crisis of autonomy (the founder can no longer decide everything) or of control (the team abroad acts too much on its own). We help you see which phase you are in and move to the next one without the crisis stopping growth.
Contraria sunt complementa — opposites are complementary.
Niels Bohr chose this motto and the yin–yang symbol for his coat of arms in 1947.
Measure your growth balance
A short online test shows how ready your company is on both sides of growth.
- What it measures: market and sales readiness (yang) and organisational and leadership readiness (yin), across strategy, innovation, management and decision-making.
- How long it takes: about 10 minutes. It is free.
- What you get: two scores, a picture of how they balance, and a recommended next step. See an example: Greiner Growth Model Export Evaluation →
The test runs on export4future.com, EP Consulting’s own assessment tool.
After the test
Within two working days we send you a short follow-up report that explains your result, and offer a free 30-minute call to go through it together. If you want to go deeper, the next step is the two-week growth diagnostic.
Where results usually lead
- Low yin score → Leadership Scale Intensive
- Low yang score → Integrated export sprint
- Both in the middle → Export growth diagnostic
Services
Three ways to work with us. Every programme starts from what your test and diagnostic show.
Yang: market
For companies ready to sell abroad who need focus and speed.
Integrated export sprint
A hands-on programme from strategy to first customer, with daily support.
Export boot camps
A cohort programme with expert guidance and peer support from other exporters.
Balance: both
For companies where market entry and the organisation have to grow together.
Export growth diagnostic
A focused assessment of export readiness and the main barriers to growth, inside the company and in the market.
Growth in Balance programme
Our flagship: market entry and organisational development in one process, with one plan and one team.
Outside the EU: soft landing
For companies from Asia and other non-EU markets that want to set up and operate in the EU.
EU Soft Landing via Estonia
Your operational foundation in Europe, in three levels: digital foundation (e-Residency, company, VAT, banking), operational proxy (interim COO, market and customer entry) and compliance as a service. One contract, one point of contact, one invoice.
For institutions
Institutional Partnership programme
For economic development agencies, clusters and trade groups who want to support exporting companies.
How we start
Every path starts with a free test and leads to balance
- 1. Free testexport4future.com · 10 min
- 2. Follow-up reportand a free 30-minute call
- 3. Diagnostic2 weeks
- 4. ProgrammeThe result points to the programme
- Yang: market and salesExport sprint, boot camps
- Growth in BalanceMarket and organisation together
After you send the contact form, we reply within two working days.
Tell us where you want to grow
Write a few lines about your company and your plans. We reply within two working days.
Talk to us directly
Pick a time that suits you in our calendar — a free 30-minute introductory call.
Patrick Gerber
Markets, sales and partners
info@epconsulting.ee
+372 58 859 198
Prefer to call or email? Use the contact details above.
EP Consulting Services OÜ
Metsmaasika 3, 76403 Saue vald, Estonia